INTRODUCTION
For the Stockholm-based shoe brand Studio 0924, I spearheaded the comprehensive design initiatives that defined their visual identity from conception to execution. As Art Director, I developed the brand's cohesive look and feel, establishing consistent guidelines across all platforms. My role included executing high-quality photography to enhance the brand's visual representation and curating engaging content for social media. I also led the design process for the physical studio/store, ensuring a perfect blend of aesthetics and functionality. Working closely with the Creative Director and Footwear Designer, maintaining a unified creative vision, contributing to the brand's strong and recognizable presence.
![]()
![]()
BRANDING
For Studio 0924, I was tasked with creating a cohesive visual identity throughout the entire shop. This involved branding every detail, from the ticketing system for alteration and custom jobs to the design of shoe boxes and bags, even down to the studio's coffee area. Sustainability was at the core of this project, using recycled paper for packaging and deadstock fabric for various elements. Every piece was designed to align with the brand's aesthetic and values, ensuring that both functionality and sustainability remained integral to the brand experience.
APPAREL & PRODUCT PACKAGING
Designing apparel and brand collateral to be sold at the shop for customers, along with packaging for custom shoe work for celebrity clients, utilizing limited-quantity stock materials and fabrics for their unique and eco-conscious designs.
VISUAL STORYTELLING
This section highlights the work capturing behind-the-scenes content for social media, documenting the process of creating custom shoes for Swedish singer COBRAH. From candid moments with the designer to key stages of production, crafting visual content that showcases the craftsmanship and creativity behind bringing shoes to life.
