BEHIND THE SCREENS - SHOWCASE

Toronto Film School




INTRODUCTION

The TFS Showcase was an immersive event designed to give potential students and their parents a firsthand look at what each program has to offer at Toronto Film School. From learning how to set up lighting for a film production to creating audition tapes, attendees were able to engage directly with the tools and skills taught in our courses. The event also featured opportunities to speak with industry alumni, providing valuable insight into life after graduation. With over 500 attendees and strong early enrollments for the upcoming semester, Showcase was a significant success in driving interest and engagement across programs.





LEAD GENERATION ACTIVATION BOOTH

This interactive photo booth for a film university was designed to engage potential leads while capturing key contact information. Visitors could snap fun, memorable photos inside the booth, but only after providing their email, which we later used for targeted follow-up campaigns. The booth’s design integrated seamlessly with the university’s brand, combining visual appeal with strategic lead generation to enhance recruitment efforts.



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 EVENT NAVIGATION FLYER

This web event flyer for our Showcase featured an interactive event map, making it easy for attendees to navigate the different programs and activities. The flyer highlighted exciting contests and prizes to encourage engagement, and included brief bios of successful alumni from the university, showcasing their achievements and career paths. The design aimed to capture attention while providing all the essential information in a clear, visually appealing way.