HELLO, I’M MAURICIO
EXPERIENCE:
Art Director |
Graphic Designer
Studio 0924
2023 - August 2024
Studio 0924
2023 - August 2024
︎︎︎ Spearheaded the comprehensive design initiatives for the Stockholm-based shoe brand Studio 0924, guiding the brand’s visual identity from conception to execution.
︎︎︎ Directed the development of the brand’s look and feel, establishing cohesive brand guidelines to ensure consistency across all platforms.
︎︎︎ Executed high-quality photography to enhance the brand’s visual representation and curated engaging content for various social
media channels.
︎︎︎ Led the design process for the physical studio/store, applying a keen
eye for aesthetics and functionality.
︎︎︎ Currently serving as the Art Director, collaborating closely with the Creative Director and Footwear Designer to maintain a unified creative vision for Studio 0924.
︎︎︎ Directed the development of the brand’s look and feel, establishing cohesive brand guidelines to ensure consistency across all platforms.
︎︎︎ Executed high-quality photography to enhance the brand’s visual representation and curated engaging content for various social
media channels.
︎︎︎ Led the design process for the physical studio/store, applying a keen
eye for aesthetics and functionality.
︎︎︎ Currently serving as the Art Director, collaborating closely with the Creative Director and Footwear Designer to maintain a unified creative vision for Studio 0924.
Design Lead
Toronto Film School /
Yorkville University
2023 - Present
Graphic Designer
2020- 2022
Junior Graphic Designer
2019 - 2020
Toronto Film School /
Yorkville University
2023 - Present
Graphic Designer
2020- 2022
Junior Graphic Designer
2019 - 2020
︎︎︎
Spearheaded and managed creative department’s design and brand initiatives, collaborating with writers and designers.
︎︎︎ Led the team in conveying key messages through impactful art direction, transforming concepts into brand campaigns.
︎︎︎ Designed diverse assets: logos, letterheads, brochures, presentations, and website elements.
︎︎︎ Executed 10 annual Toronto Film School brand campaigns, boosting lead generation across programs.
︎︎︎ Elevated international student recruitment through compelling visuals in Google campaigns.
Developed print, digital, and social media assets, aligning with
brand guidelines.
︎︎︎ Analyzed targets and optimized campaigns with insights from A/B testing.
︎︎︎ Increased student leads, raising annual intake rates with impactful creatives.
︎︎︎ Designed Yorkville University’s wayfinding system, overseeing on-site and online creative deliverables.
︎︎︎ Led the 2023 re-branding initiative across all platforms for
Toronto Film School’s award-winning online presence.
︎︎︎ Actively participated in leadership meetings, ensuring project timelines and information alignment.
︎︎︎ Collaborated on video and animation graphics for campaigns
and brand content.
︎︎︎ Ensured marketing collateral met brand standards and AODA compliance.
︎︎︎ Guide Designers, freelancers, digital designers, videographers, and an in-house producer, fostering brand consistency and driving growth.
︎︎︎ Led the team in conveying key messages through impactful art direction, transforming concepts into brand campaigns.
︎︎︎ Designed diverse assets: logos, letterheads, brochures, presentations, and website elements.
︎︎︎ Executed 10 annual Toronto Film School brand campaigns, boosting lead generation across programs.
︎︎︎ Elevated international student recruitment through compelling visuals in Google campaigns.
Developed print, digital, and social media assets, aligning with
brand guidelines.
︎︎︎ Analyzed targets and optimized campaigns with insights from A/B testing.
︎︎︎ Increased student leads, raising annual intake rates with impactful creatives.
︎︎︎ Designed Yorkville University’s wayfinding system, overseeing on-site and online creative deliverables.
︎︎︎ Led the 2023 re-branding initiative across all platforms for
Toronto Film School’s award-winning online presence.
︎︎︎ Actively participated in leadership meetings, ensuring project timelines and information alignment.
︎︎︎ Collaborated on video and animation graphics for campaigns
and brand content.
︎︎︎ Ensured marketing collateral met brand standards and AODA compliance.
︎︎︎ Guide Designers, freelancers, digital designers, videographers, and an in-house producer, fostering brand consistency and driving growth.
Graphic Designer
OCAD University, Department of Diversity, Equity & Sustainability Initiatives
2017-2018
OCAD University, Department of Diversity, Equity & Sustainability Initiatives
2017-2018
︎︎︎
Played a pivotal role in visually conceptualizing and contextualizing
the University’s new academic plan and future sustainability endeavors.
︎︎︎ Crafted the entire visual sub-identity and design guidelines,
aligning them seamlessly with OCAD U’s existing brand.
︎︎︎ Collaborated closely with stakeholders to ensure a comprehensive understanding of the University’s vision and objectives.
︎︎︎ Maintained a consistent and cohesive visual language throughout all materials, reinforcing the University’s established identity.
︎︎︎ Contributed to the creation of marketing collaterals, presentations,
and communication materials effectively communicating the Department’s mission and initiatives to various stakeholders.
the University’s new academic plan and future sustainability endeavors.
︎︎︎ Crafted the entire visual sub-identity and design guidelines,
aligning them seamlessly with OCAD U’s existing brand.
︎︎︎ Collaborated closely with stakeholders to ensure a comprehensive understanding of the University’s vision and objectives.
︎︎︎ Maintained a consistent and cohesive visual language throughout all materials, reinforcing the University’s established identity.
︎︎︎ Contributed to the creation of marketing collaterals, presentations,
and communication materials effectively communicating the Department’s mission and initiatives to various stakeholders.
SKILLS:
︎︎︎
Creative Direction
︎︎︎ Art Direction
︎︎︎ Brand Development
︎︎︎ Art Direction
︎︎︎ Brand Development
︎︎︎
Campaign Management
︎︎︎ Digital Marketing
︎︎︎ Visual Identity Development
︎︎︎ Digital Marketing
︎︎︎ Visual Identity Development
︎︎︎
Strategic Communication
︎︎︎ Wayfinding Design
︎︎︎ Collaboration and Leadership
︎︎︎ Wayfinding Design
︎︎︎ Collaboration and Leadership
EDUCATION:
Bachelor of Design
OCAD University, Toronto.
Bachelor of Design
OCAD University, Toronto.
LANGUAGES:
︎︎︎ English
︎︎︎ Spanish
︎︎︎ English
︎︎︎ Spanish