INTRODUCTION
As part of Toronto Film School's brand-level out-of-home (OOH) campaign for their exciting rebrand launch, this project kicked off with an impressive TTC streetcar takeover. The success and impact of this initial concept fed into the creation of bus shelters, Paid google ads, and the inspiration of the company's brand video where creators are born creative.
TTC ADVERTISEMENT:
Using immersive trompe l'oeil techniques, I crafted inspiring scenes from film,TV set, and production process, seamlessly integrated into the exteriors of streetcars. These scenes cleverly mimic the iconic design of the TTC, challenging the common misconception that creative industries are unattainable, cutthroat,and reserved for only a handful of lucky individuals. Our aim is to transport viewers to the heart of the action during their everyday commute, showcasing how easily a career in this industry can be achieved, just like hopping on a streetcar, train, or bus.
